KBLI 73100: Periklanan · Open to PMA

§ 01

Foreign investment rules

Indonesia's BUPM (Investment Business Fields) regulation places this code into one of five tracks. The track determines whether a foreign investor (PMA) can operate in this activity at all, and under what conditions.

Status · open

Fully open to foreign investment

KBLI 73100 is not on Indonesia's closed, conditional, SME-reserved or partnership-required schedules. A foreign investor may incorporate a PT PMA with up to 100% foreign ownership and operate in this activity directly.

This KBLI is not listed in any restricted, closed, SME-reserved or partnership-required schedule under Pres. Reg. 10/2021 (as amended). A 100% foreign-owned PT PMA may operate in this activity, subject to the licensing requirements shown below. BKPM's default minimum capital is IDR 2.5 billion paid-up with IDR 10 billion+ total investment commitment per KBLI realised over time, but sector regulators (OJK, ESDM, BPOM, Kominfo, etc.) can set higher minimums for specific activities — we confirm the actual figure before incorporation.

§ 02

Common business profiles under KBLI 73100

Archetypal businesses operating under this code. Use these to recognize whether your venture maps to KBLI 73100 as primary or secondary activity.

What businesses register under KBLI 73100?

Real-world business archetypes — names omitted; profiles describe operational shape, not specific companies.

01
Full-service ad agency
Foreign-owned creative and media agencies serving Indonesian and international advertiser clients.
02

§ 03

How we handle your KBLI 73100 setup

Emerhub is a corporate-services provider in Indonesia. We do the legal and regulatory legwork for foreign investors so you can focus on the business itself. Here's what the engagement looks like.

1
Confirm the optimal structure for your business
2–3 business days
We confirm KBLI 73100 is the right primary code for your business, advise on secondary codes you may also need, and finalize the holding structure with you before any filing.
What we need from you
- Founders' passport copies and proof of residence
- Intended share split and board composition
2
Incorporate your PT PMA
7–10 business days
We draft the Articles of Association before a notary, register the entity with the Ministry of Law & Human Rights (Kemenkumham), and obtain the company's tax ID (NPWP). Under BKPM Reg. 5/2025, paid-up capital is IDR 2.5 billion (~USD 160K) — the cash actually deposited at incorporation. The IDR 10 billion+ figure many sources still cite is the total investment commitment per KBLI, realised over time via your LKPM reports.

Get an exact quote and timeline for KBLI 73100, scoped to your specific business plan.

Request a quote

§ 06

Licensing requirements in detail

Specific permits, application requirements and ongoing obligations vary by business scale and the sub-activity within this KBLI. We file these on your behalf — this section is for transparency on what we'll be handling. Switch between scales below; by default we show Large (the PMA scale).

What's required to operate

NIB

NIB is sufficient for both preparation and commercial operation. No additional licensing instrument is issued by OSS at this risk level.

Application requirements

Documents and capabilities you must demonstrate at registration

No specific application requirements at this scale.

Ongoing obligations

Compliance and reporting duties throughout operation

01Submit business activity reports to the Minister of Trade.

Issuing authority

The authority that issues the license depends on your situation.

Authority	Applies when
Regent/Mayor	Regency/City
Minister/Head of Agency	All
Minister/Head of Agency	Foreign Investment
Governor	Special Capital Region of Jakarta Province

Speak to Emerhub

Get your KBLI 73100 setup handled end-to-end.

Emerhub is a corporate-services provider in Indonesia. We handle PT PMA incorporation, licensing, tax registration and monthly compliance — so you focus on operating the business.

Get a quote for KBLI 73100

§ 01

Foreign investment rules

Status · open

Fully open to foreign investment

§ 02

Common business profiles under KBLI 73100

Archetypal businesses operating under this code. Use these to recognize whether your venture maps to KBLI 73100 as primary or secondary activity.

What businesses register under KBLI 73100?

Real-world business archetypes — names omitted; profiles describe operational shape, not specific companies.

01
Full-service ad agency
Foreign-owned creative and media agencies serving Indonesian and international advertiser clients.
02

§ 03

How we handle your KBLI 73100 setup

Emerhub is a corporate-services provider in Indonesia. We do the legal and regulatory legwork for foreign investors so you can focus on the business itself. Here's what the engagement looks like.

1
Confirm the optimal structure for your business
2–3 business days
We confirm KBLI 73100 is the right primary code for your business, advise on secondary codes you may also need, and finalize the holding structure with you before any filing.
What we need from you
- Founders' passport copies and proof of residence
- Intended share split and board composition
2
Incorporate your PT PMA
7–10 business days
We draft the Articles of Association before a notary, register the entity with the Ministry of Law & Human Rights (Kemenkumham), and obtain the company's tax ID (NPWP). Under BKPM Reg. 5/2025, paid-up capital is IDR 2.5 billion (~USD 160K) — the cash actually deposited at incorporation. The IDR 10 billion+ figure many sources still cite is the total investment commitment per KBLI, realised over time via your LKPM reports.

Get an exact quote and timeline for KBLI 73100, scoped to your specific business plan.

Request a quote

§ 06

Licensing requirements in detail

What's required to operate

NIB

NIB is sufficient for both preparation and commercial operation. No additional licensing instrument is issued by OSS at this risk level.

Application requirements

Documents and capabilities you must demonstrate at registration

No specific application requirements at this scale.

Ongoing obligations

Compliance and reporting duties throughout operation

01Submit business activity reports to the Minister of Trade.

Issuing authority

The authority that issues the license depends on your situation.

Authority	Applies when
Regent/Mayor	Regency/City
Minister/Head of Agency	All
Minister/Head of Agency	Foreign Investment
Governor	Special Capital Region of Jakarta Province

Speak to Emerhub

Get your KBLI 73100 setup handled end-to-end.

Emerhub is a corporate-services provider in Indonesia. We handle PT PMA incorporation, licensing, tax registration and monthly compliance — so you focus on operating the business.

Get a quote for KBLI 73100

§ 08

Common questions about KBLI 73100

What is KBLI 73100?

KBLI 73100 (Advertising) is the 5-digit Indonesian Standard Industrial Classification code for periklanan. It sits within the Professional, Scientific and Technical Activities category in the official KBLI 2020 taxonomy maintained by Badan Pusat Statistik (BPS).

Can foreign investors operate under KBLI 73100?

Yes — KBLI 73100 is fully open to foreign investment. A PT PMA may operate with up to 100% foreign ownership, subject to BKPM Reg. 5/2025 capital requirements (IDR 2.5 billion paid-up + IDR 10 billion+ commitment per KBLI).

What is the risk level of KBLI 73100?

KBLI 73100's risk levels per business scale: Micro Low, Small Low, Medium Low, Large Low. Foreign-owned entities (PT PMA) must register at the Large scale.

What licenses does KBLI 73100 require?

NIB only at Large scale. KBLI 73100 is classified as Low risk in OSS RBA, so the Business Identification Number covers OSS-side operational licensing on its own.

What is the minimum capital for a PT PMA under KBLI 73100?

BKPM Reg. 5/2025 default applies: IDR 2.5 billion paid-up capital at incorporation + IDR 10 billion+ total investment commitment per KBLI registered, realized over time and reported quarterly via LKPM.

How long does it take to register a business under KBLI 73100?

PT PMA setup typically takes 4-8 weeks end-to-end: AHU registration, NIB via OSS, bank account opening. KBLI-specific licensing depends on the permit instrument required.

Is KBLI 73100 eligible for Indonesian tax incentives?

Not on the Tax Holiday or Tax Allowance priority lists. KBLI 73100 businesses pay the standard 22% PPh Badan; Super Tax Deduction (300% R&D / 200% vocational training) may still apply for qualifying expenses.

Which authority issues the KBLI 73100 license?

Authority depends on the investor profile. For PMA: Regent/Mayor. For domestic SME scale: typically Governor (for Provincial scope) or Regent/Mayor (Regency/City scope). Specific mapping is in §1 of this page.

What other permits beyond the NIB does KBLI 73100 need?

Beyond the NIB, no specific auxiliary permits (PB UMKU) are recorded for KBLI 73100. Sector-specific obligations may still apply — verify with the relevant ministry.

What KBLI codes are similar to 73100?

KBLI 73100 is the only entry in its subgroup 7310. Browse the parent group 731 for related activities.

What you’ll need to operate under KBLI 73100

Foreign investment rules

Fully open to foreign investment

Common business profiles under KBLI 73100

What businesses register under KBLI 73100?

How we handle your KBLI 73100 setup

Confirm the optimal structure for your business

Incorporate your PT PMA

Licensing requirements in detail

Application requirements

Ongoing obligations

Issuing authority

Get your KBLI 73100 setup handled end-to-end.

Yes — open to PMA up to 100%.

KBLI 73100 at a glance

What you’ll need to operate under KBLI 73100

Foreign investment rules

Fully open to foreign investment

Common business profiles under KBLI 73100

What businesses register under KBLI 73100?

How we handle your KBLI 73100 setup

Confirm the optimal structure for your business

Incorporate your PT PMA

Licensing requirements in detail

Application requirements

Ongoing obligations

Issuing authority

Get your KBLI 73100 setup handled end-to-end.

We obtain your NIB

Confirm operational readiness

Hand-off to ongoing compliance

What is KBLI 73100?

Who needs KBLI 73100?

Why does the code matter?

Under the upcoming KBLI 2025

Carried forward into KBLI 2025

Risk level by business scale

Micro

Small

Medium

Large

Common questions about KBLI 73100

What is KBLI 73100?

Can foreign investors operate under KBLI 73100?

What is the risk level of KBLI 73100?

What licenses does KBLI 73100 require?

What is the minimum capital for a PT PMA under KBLI 73100?

How long does it take to register a business under KBLI 73100?

Is KBLI 73100 eligible for Indonesian tax incentives?

Which authority issues the KBLI 73100 license?

What other permits beyond the NIB does KBLI 73100 need?

What KBLI codes are similar to 73100?