7310

Advertising

This subgroup includes the provision of various advertising services (either in-house or subcontracted), including advisory, creative, advertising material production, and media planning and purchasing services. This subgroup includes: - Creation and execution of advertising promotions, such as creating and placing advertisements in newspapers, magazines, tabloids, radio, television, internet, and other media; creating and placing outdoor advertisements, such as billboards, panels, flyers and frames, window ads, exhibition space design, mobile and bus ads, and others; media representation, which involves selling advertising space and time for various types of advertising media requests; aerial advertising, distribution or delivery of advertising materials or samples; providing advertising space on bulletin boards or billboards, and others; creating stands and structures and other exhibition spaces. - Leading marketing campaigns and other advertising services aimed at attracting and retaining customers, such as product promotions, point-of-sale marketing, direct mail advertising, marketing consultancy. This subgroup does not include: - Publication of advertising materials, see 5819. - Production of commercial messages for radio, television, and film, see 5911. - Public relations activities, see 7020. - Market research, see 7320. - Advertising photography, see 7420. - Trade show and convention organizing, see 8230. - Lettering activities, see 8219.