70203Public Relations Activities
Aktivitas Kehumasan
This group includes the implementation of communication activities to build and maintain good and beneficial relationships between organizations, businesses, or individuals with the public that influence the image of the organization or individual.
Key facts for KBLI 70203
The essentials a foreign investor needs to know before reading the rest of this page.
Reserved for small Indonesian operators — no foreign ownership KBLI 70203 is set up for warungs, smallholders, individual practitioners and similar small businesses; the licensing rules don't cover larger operations. Foreign-owned companies have to register at the Large business size, so this code isn't available to them. Pick a related KBLI that covers larger operations, or partner with an Indonesian operator who already holds the licence.
- Direct PMA path
- Not availableSee below for alternatives
- Recommended structure
- Alternative KBLIMove to a related open code
- Next step
- Book a callTailored structure for your plan
Foreign investment rules
Indonesia's BUPM (Investment Business Fields) regulation places this code into one of five tracks. The track determines whether a foreign investor (PMA) can operate in this activity at all, and under what conditions.
Reserved for small Indonesian operators
KBLI 70203 is set up for warungs, smallholders, individual practitioners and similar small businesses — Indonesia's licensing rules only define micro and small business sizes for it. Foreign-owned companies have to register at the Large business size, so even though this code isn't on the official "closed" list, foreign ownership isn't possible in practice. Pick a related KBLI that covers larger operations, or set up a partnership with an Indonesian operator who already holds the licence.
What this means for foreign investors
An honest read of the situation, plus the structures that work in practice. We've handled all of these — book a call to walk through your specific plan.
Move to a different value-chain step
The cleanest path: operate a related but open KBLI. For example, foreign investors blocked from primary commodity production frequently succeed with the processing, distribution, branding, or export-trade codes upstream or downstream of the restricted activity.
Special Economic Zone (KEK) carve-outs
Several restricted codes — notably healthcare, education, and certain manufacturing — have higher or full PMA caps inside designated KEK zones (e.g. Sanur Health KEK, Lido KEK). We assess whether your operation can benefit and walk you through the KEK admission process.
Indonesian-owned operating company + commercial agreement
A 100% Indonesian-owned operating entity can hold the restricted licence while you contract with it commercially. We structure these arrangements deliberately — without nominee shareholding, which is unenforceable and increasingly scrutinised.
These KBLIs sit in the same subgroup and are open to PT PMA. They may achieve a similar business goal through a different value-chain step.
What is KBLI 70203?
A plain-English explanation of this classification and the businesses it covers.
KBLI 70203 (Aktivitas Kehumasan) is the 5-digit Indonesian Standard Industrial Classification code for public relations activities. It sits within Professional, Scientific and Technical Activities under the subgroup Management Consultancy Activities in the official KBLI 2020 taxonomy maintained by Statistics Indonesia (BPS).
Who needs KBLI 70203?
Any Indonesian or foreign-owned entity that intends to operate in public relations activities as a primary or secondary business activity must select this code on its NIB (Business Identification Number). The selected code determines the licensing instruments required, the issuing authority, and the ongoing compliance obligations.
Why does the code matter?
Indonesia's OSS Risk-Based Approach uses the KBLI code to determine three things: (1) whether foreign investment is permitted and at what cap, (2) the risk-based licensing instruments required, and (3) the authority that issues each instrument. Choosing the wrong code can delay or invalidate your license.
Under the upcoming KBLI 2025
Indonesia's BPS published the new KBLI 2025 taxonomy in early 2025. OSS, BKPM and the operating ministries have not yet adopted it — KBLI 2020 remains the active standard for business registration. This is what's coming for this specific code.
Carried forward into KBLI 2025
KBLI 70203 retains the same code number and scope in the new taxonomy. The activity description, hierarchy, and intended use of the code are preserved.
- ·Continue using 70203 for current registrations under KBLI 2020.
- ·When OSS adopts KBLI 2025 (timing not yet announced), no migration is required for this code.
- ·Risk level, permits, and authority routing shown above remain in effect under both taxonomies.
When OSS adopts KBLI 2025, we'll migrate your existing entity to the appropriate successor code as part of ongoing compliance — no action needed on your end now.
Talk to a specialistReference data: how this KBLI is regulated
The data below is the official OSS regulatory profile for this code. It applies to qualifying Indonesian operators (or to your operating partner). Foreign investors won't file these directly, but it's useful context when structuring a partnership or commercial arrangement.
Foreign investors: the licensing matrix below is for context only — direct PMA registration isn't possible for this code. See pathways above for what actually works.
Risk level by business scale
Indonesia's OSS Risk-Based Approach assigns a separate risk level for each of the four business scales. The licensing instruments required (NIB, Standard Certificate, Operating License) are determined by the risk level. Foreign-owned entities (PT PMA) must register at the Large scale, so the rightmost column applies to most foreign investors.
Micro
Small
Medium
Large
PMA scaleWhat does each risk level require to operate? ›
Application requirements
0Documents and capabilities you must demonstrate at registration
No specific application requirements at this scale.
Ongoing obligations
1Compliance and reporting duties throughout operation
- 01Submit activity reports periodically.
Issuing authority
The authority that issues the license depends on your situation. Foreign investors typically fall under Minister/Head of Agency · PMA.
| Authority | Applies when |
|---|---|
| Regent/Mayor | Seluruh |
| Menteri/Kepala Badan | PMA |
