Can a foreign-owned company register under KBLI 96121?

Reserved for small Indonesian operators — no foreign ownership KBLI 96121 is set up for warungs, smallholders, individual practitioners and similar small businesses; the licensing rules don't cover larger operations. Foreign-owned companies have to register at the Large business size, so this code isn't available to them. Pick a related KBLI that covers larger operations, or partner with an Indonesian operator who already holds the licence.

KBLI 2020 · 5-digit class

96121Massage Parlor

Rumah Pijat

Last updated April 24, 2026 · Sourced from OSS Indonesia

This group includes a business that provides a comfortable, safe, and beneficial place and facilities for traditional Indonesian massage, reflexology, shiatsu, tuina, and Thai massage. It upholds professional ethics and offers food and beverages.

For foreign investors

Key facts for KBLI 96121

The essentials a foreign investor needs to know before reading the rest of this page.

Reserved for small Indonesian operators — no foreign ownership KBLI 96121 is set up for warungs, smallholders, individual practitioners and similar small businesses; the licensing rules don't cover larger operations. Foreign-owned companies have to register at the Large business size, so this code isn't available to them. Pick a related KBLI that covers larger operations, or partner with an Indonesian operator who already holds the licence.

At a glance

For Large-scale (PMA) operation

Foreign investment

Not viable for PT PMA

No Large-scale licensing matrix — micro/small operators only

Direct PMA path: Not available
See below for alternatives
Recommended structure: Alternative KBLI
Move to a related open code
Next step: Book a call
Tailored structure for your plan

§ 01

Foreign investment rules

Indonesia's BUPM (Investment Business Fields) regulation places this code into one of five tracks. The track determines whether a foreign investor (PMA) can operate in this activity at all, and under what conditions.

Status · No foreign ownership

Reserved for small Indonesian operators

KBLI 96121 is set up for warungs, smallholders, individual practitioners and similar small businesses — Indonesia's licensing rules only define micro and small business sizes for it. Foreign-owned companies have to register at the Large business size, so even though this code isn't on the official "closed" list, foreign ownership isn't possible in practice. Pick a related KBLI that covers larger operations, or set up a partnership with an Indonesian operator who already holds the licence.

This activity is reserved for small Indonesian operators — think warungs, food stalls, smallholders, individual practitioners. KBLI 96121 only has licensing rules defined for micro and small business sizes. Foreign-owned companies have to register at the Large business size, so this code isn't available to them even though it's not on the "closed" list. Pick a related KBLI that covers larger operations, or ask us about partnering with an Indonesian operator who already holds the licence.

§ 02

What this means for foreign investors

An honest read of the situation, plus the structures that work in practice. We've handled all of these — book a call to walk through your specific plan.

Pathways that work

Move to a different value-chain step
The cleanest path: operate a related but open KBLI. For example, foreign investors blocked from primary commodity production frequently succeed with the processing, distribution, branding, or export-trade codes upstream or downstream of the restricted activity.
Special Economic Zone (KEK) or Free Trade Zone (Batam)
Several restricted codes have higher or full PMA caps inside designated KEK zones (Sanur Health, Lido, Mandalika) or the Batam Free Trade Zone — manufacturing, logistics, and IT services especially. The IUK regime under BP Batam relaxes ownership rules selectively in exchange for export orientation. We assess whether your operation can benefit. See the BP Batam IUK guide for the requirements.
Indonesian-owned operating company + commercial agreement
A 100% Indonesian-owned operating entity can hold the restricted licence while you contract with it commercially. We structure these arrangements deliberately — without nominee shareholding, which is unenforceable and increasingly scrutinised.

PMA-viable codes in the same area

These siblings are usable by a foreign-owned PT PMA — they have a Large-scale licensing matrix and aren't on a restricted list. Each has its own context badge so you can pick by trade-off.

Restricted KBLIs need a tailored structure. Book a call and we'll map the right entity, partner, and licensing path for your specific business.

Talk to a corporate-services specialist

§ 03

What is KBLI 96121?

A plain-English explanation of this classification and the businesses it covers.

KBLI 96121 (Rumah Pijat) is the 5-digit Indonesian Standard Industrial Classification code for massage parlor. It sits within Other Service Activities under the subgroup Fitness Activities (major group 96) in the official KBLI 2020 taxonomy maintained by Statistics Indonesia (BPS).

Who needs KBLI 96121?

Any Indonesian or foreign-owned entity that intends to operate in massage parlor as a primary or secondary business activity must select this code on its NIB (Business Identification Number). The selected code determines the licensing instruments required, the issuing authority, and the ongoing compliance obligations.

Why does the code matter?

Indonesia's OSS Risk-Based Approach uses the KBLI code to determine three things: (1) whether foreign investment is permitted and at what cap, (2) the risk-based licensing instruments required, and (3) the authority that issues each instrument. Choosing the wrong code can delay or invalidate your license.

§ 04

Under the upcoming KBLI 2025

Indonesia's BPS published the new KBLI 2025 taxonomy in early 2025. OSS, BKPM and the operating ministries have not yet adopted it — KBLI 2020 remains the active standard for business registration. This is what's coming for this specific code.

Reorganised in KBLI 2025

KBLI 96121 does not carry the same number forward into KBLI 2025 — the activity has been reclassified, but the precise mapping isn't recorded in our database yet.

·For current operations, KBLI 96121 remains valid — OSS still uses KBLI 2020 for all business registrations.
·The KBLI 2025 successor codes are listed in the official BPS transition document below; check for the activity-specific mapping when planning future structures.
·Once OSS announces the KBLI 2025 cutover, existing entities will need to update their primary KBLI to the relevant successor — typically straightforward.

When OSS adopts KBLI 2025, we'll migrate your existing entity to the appropriate successor code as part of ongoing compliance — no action needed on your end now.

Talk to a specialist

§ 04

Reference data: how this KBLI is regulated

The data below is the official OSS regulatory profile for this code. It applies to qualifying Indonesian operators (or to your operating partner). Foreign investors won't file these directly, but it's useful context when structuring a partnership or commercial arrangement.

Foreign investors: the licensing matrix below is for context only — direct PMA registration isn't possible for this code. See pathways above for what actually works.

§ 02

Risk level by business scale

Indonesia's OSS Risk-Based Approach assigns a separate risk level for each of the four business scales. The licensing instruments required (NIB, Standard Certificate, Operating License) are determined by the risk level. Foreign-owned entities (PT PMA) must register at the Large scale, so the rightmost column applies to most foreign investors.

No Large-scale (Usaha Besar) regulatory profile. OSS doesn't define a licensing matrix at this scale — the activity is regulated only at the smaller scales shown below. PT PMA must register as Usaha Besar, so this code cannot be a foreign-owned company's NIB activity. The same applies at any other scale where the cell is marked "Not regulated".

Micro

Usaha Mikro

≤ IDR 2 B turnover

Medium-Low risk

NIB + self-declared Standard Certificate before invoicing.

Small

Usaha Kecil

IDR 2 – 15 B

Medium-Low risk

NIB + self-declared Standard Certificate before invoicing.

Medium

Usaha Menengah

IDR 15 – 50 B

Not available

OSS does not define a licensing matrix at this scale — businesses cannot register under this KBLI as Usaha at this size.

Large

PMA scale

Usaha Besar

IDR > 50 B

Not available

OSS does not define a licensing matrix at this scale — businesses cannot register under this KBLI as Usaha at this size.

What does each risk level require to operate? ›

Low. NIB alone is sufficient for both preparation and commercial operation. Issued instantly via OSS.

Medium-Low. NIB enables preparation only. Commercial operation requires a self-declared Sertifikat Standar (Standard Certificate). Operating with NIB alone is not legally compliant.

Medium-High. NIB enables preparation only. Commercial operation requires a Sertifikat Standar verified by the competent ministry — typically with a site or document inspection.

High. NIB enables preparation only. Commercial operation requires a full Operating License (Izin) issued by the competent ministry after substantive review.

Beyond OSS, sector-specific permits commonly apply on top — e.g. SBU for construction, BPOM for food/cosmetics/medicines, OJK for financial services, IUP for mining, PSE for digital services. See the industry-specific guidance below for what applies to this KBLI.

What's required to operate

NIB

Preparation only — additional permit needed below

Standard Certificate (Self-declared)

Important: NIB is issued for the preparation stage. To begin commercial operations, the operator must self-declare compliance with applicable standards via OSS, which generates the Sertifikat Standar. Operating commercially with NIB alone is not legally compliant at this risk level.

Application requirements

Documents and capabilities you must demonstrate at registration

No specific application requirements at this scale.

Ongoing obligations

Compliance and reporting duties throughout operation

01Submit activity reports periodically.

Issuing authority

The authority that issues the license depends on your situation.

Authority	Applies when
Regent/Mayor	All
Minister/Head of Agency	Foreign Investment

Speak to Emerhub

KBLI 96121 needs a tailored structure. Let's design it.

Restricted KBLIs need a structure designed around the restriction — partnership, alternative code, KEK, or commercial arrangement. We've handled all of these. One conversation tells you what works for your plan.

Discuss your structure