7320Market Research and Opinion Spoll Activities

conducting market research studies on awareness, evaluation, and use of goods and services, product development and pricing, and impressions and impact of advertising; | conducting opinion research studies on quality of life and lifestyle, social and political participation, political party preferences, and voting behavior. This subclass also includes conducting scientific market and opinion research using qualitative and quantitative methodologies; | reactive and non-reactive survey procedures; | collecting research data through questions, observations, measurements, and calculations; | face-to-face, postal, telephone, and online interviews for collecting research data.