Foreign Investor FeasibilityKBLI 47999
§ 01
Foreign investment rules
Indonesia's BUPM (Investment Business Fields) regulation places this code into one of five tracks. The track determines whether a foreign investor (PMA) can operate in this activity at all, and under what conditions.
Status · open
Open under BUPM (subject to sector rules)
KBLI 47999 is not on Indonesia's closed, conditional, SME-reserved, or partnership-required schedules under BUPM (Pres. Reg. 10/2021). A foreign investor can incorporate a PT PMA under this code, but sector regulators (PSE/Kominfo, BPOM, OJK, Kemenkes, Permendag, ESDM) almost always add licensing and capital requirements on top — the practical answer depends on your specific business model.
This KBLI is open under BUPM (Pres. Reg. 10/2021) — it's not on any restricted, closed, SME-reserved, or partnership-required schedule. That's the BUPM verdict only, not a complete sector-readiness check: sector regulators almost always add requirements on top (PSE/Kominfo for digital platforms, BPOM for food and cosmetics, OJK for financial, Kemenkes for healthcare, Permendag for retail, ESDM for energy). BKPM's default capital floor is IDR 2.5 billion paid-up with IDR 10 billion+ total investment commitment per KBLI, but sector regulators frequently set higher minimums for specific activities. The practical answer depends on your business model — confirm with our team before committing capital.
Sector capital requirement
Higher minimum capital required by OSS RBA (standard ladder)
Mobile retail vendors (itinerant or temporary-location format)
Required paid-up
BKPM Reg. 5/2025 default (IDR 2.5 billion paid-up)
Regulation
BKPM Reg. 5/2025 (default PMA capital) — no sector regulator override
Note. Subgroup 4799 covers mobile retail and vendors operating from temporary locations. BUPM does not restrict foreign ownership and OSS RBA permits Large-scale registration — a PT PMA can legally incorporate. The note is a code-fit check: foreign-invested mobile commerce that operates at chain scale (food-truck networks, vending-machine fleets, direct sales / e-commerce variants) often registers under specialty retail (47xx) or food service (561xx) instead, depending on the operating model. Confirm with our team that 4799 is the right code for the specific business plan.
BKPM Reg. 5/2025's default is IDR 2.5 billion paid-up + IDR 10 billion commitment per KBLI. The figure above is the binding override for this activity — the higher number wins.
Investment momentum
Retail trade sector — Q3 2025
BKPM-reported foreign investment context for the broader sector this KBLI sits in. Data is aggregated at the major-sector level — BKPM does not publish per-5-digit-KBLI breakdowns publicly.
PMA realized
IDR 8.7t≈ USD 0.54b
+11.5% YoY
Top investing countries
Singapore33%
Japan19%
South Korea13%
E-commerce (Tokopedia, Bukalapak, Shopee, Tiktok Shop) and modern-format retail (Ranch Market, Lotte Mart) drive most foreign-owned activity. Traditional and small-format retail remain reserved for Indonesian SMEs.
§ 02
Activities included under KBLI 47999
Sub-activities recorded under this KBLI in the OSS regulatory database. The classification covers any business operating in one or more of these areas.
Sub-activities under KBLI 47999
From the official OSS scope definition for this KBLI class. Each item is a distinct sub-activity that falls under this code.
- 01Direct Selling
- 02Besides Direct Sales
§ 03
How we handle your KBLI 47999 setup
Emerhub is a corporate-services provider in Indonesia. We do the legal and regulatory legwork for foreign investors so you can focus on the business itself. Here's what the engagement looks like.
- 1
Confirm the optimal structure for your business
2–3 business daysWe confirm KBLI 47999 is the right primary code for your business, advise on secondary codes you may also need, and finalize the holding structure with you before any filing.
What we need from you- Founders' passport copies and proof of residence
- Intended share split and board composition
- 2
Incorporate your PT PMA
7–10 business daysWe draft the Articles of Association before a notary, register the entity with the Ministry of Law & Human Rights (Kemenkumham), and obtain the company's tax ID (NPWP). Under BKPM Reg. 5/2025, paid-up capital is IDR 2.5 billion (~USD 160K) — the cash actually deposited at incorporation. The IDR 10 billion+ figure many sources still cite is the total investment commitment per KBLI, realised over time via your LKPM reports.
Get an exact quote and timeline for KBLI 47999, scoped to your specific business plan.
Request a quote§ 06
Licensing requirements in detail
Specific permits, application requirements and ongoing obligations vary by business scale and the sub-activity within this KBLI. We file these on your behalf — this section is for transparency on what we'll be handling. Switch between scales below; by default we show Large (the PMA scale).
Sub-activity scopes · 2
Sub-activity scope
Direct Selling
What's required to operate
NIB
Preparation only — additional permit needed below
Operating License (Izin)
Important: NIB is issued for the preparation stage. Commercial operation requires a full Operating License (Izin) issued by the competent ministry after a substantive review of the operator's capability, facility, and compliance. Operating with NIB alone exposes the entity to penalties, blacklisting, and contract invalidation.
Processing time
5Days
Statutory turnaround
Application requirements
3Documents and capabilities you must demonstrate at registration
- 01Limited Liability Company established by 2 (two) or more individuals.
- 02Meeting Criteria: a. Have exclusive distribution rights for the goods to be distributed through direct sales b. Have a marketing plan c. Have a code of ethics d. Recruit direct sellers through a network system e. Sell goods directly to consumers through the marketing network developed by direct sellers f. Employ at least 1 Indonesian citizen as a member of the board of directors and 1 Indonesian citizen as a member of the board of commissioners
- 03Marketing programs and codes of ethics are created in Indonesian.
Ongoing obligations
15Compliance and reporting duties throughout operation
- 01The company provides accurate verbal and written information to prospective direct sellers at least regarding: a. Company identity b. Quality and specifications of the goods c. Condition and warranty of the goods as well as explanations on usage, repair, and maintenance d. Marketing program e. Code of ethics
- 02Companies that have recruited direct sellers are required to:
- 03Provide sales assistance tools (starter kit) to each direct seller that at a minimum contains information about the products, marketing program (marketing plan), and code of ethics.
- 04Ensure that the activities carried out by the seller are in accordance with the marketing plan and code of ethics.
- 05Include a label on the goods and/or packaging that contains at least the name of the Company and information that the goods are sold through a direct selling system.
- 06Establishing the price of goods sold in Indonesian rupiah, applicable to direct sellers and consumers.
- 07Providing commissions and/or bonuses based on the results of sales activities conducted by direct sellers and their networks as agreed.
- 08Provide a grace period for consumers to return goods within 7 (seven) days from the date of receipt, if the goods do not match what was promised.
- 09Providing compensation, indemnification, and/or replacement for losses incurred due to the use, utilization, and exploitation of traded goods.
- 10Conduct training and development to enhance the skills and knowledge of direct sellers, so they act correctly, honestly, and responsibly at least once a year.
- 11Provide equal opportunities to all direct sellers to excel in marketing goods.
- 12Have a list of direct sellers who are members of its marketing network, complete with the identity data of the mentioned direct sellers.
- 13Selling goods that have obtained a distribution permit or have met quality standards in accordance with applicable laws and regulations.
- 14Ensure that the seller does not sell goods through indirect distribution channels and/or online marketplaces.
- 15Submit an annual report on direct sales business activities to the Minister of Trade in accordance with the provisions of the legislation.
Issuing authority
The authority that issues the license depends on your situation.
| Authority | Applies when |
|---|---|
| Minister/Head of Agency | All |
| Minister/Head of Agency | Foreign Investment |
§ 05
Auxiliary permits (PB UMKU)
PB UMKU permits sit on top of the main NIB and Sertifikat Standar — each is issued by a different ministry, and only when a specific operational activity is performed. This KBLI carries 12 candidate permits across 1 regulator; most operations only need a handful. Emerhub maps your operation to the exact set, files them, and tracks renewals.
Pharmaceuticals
12 permitsBPOM (National Agency of Drug & Food Control). Applies to drugs, processed food, traditional medicine, cosmetics, and health supplements — produced, imported, repackaged, or distributed for human consumption. BPOM is the gating regulator; product registration is required before any commercial sale.
- Approval for the Implementation of Cosmetic Clinical TrialsPersetujuan Pelaksanaan Uji Klinik Kosmetika2 requirements6 obligationsFood and Drug Supervisory Agency
- Approval for the Implementation of Preclinical Testing of CosmeticsPersetujuan Pelaksanaan Uji Praklinik Kosmetika2 requirements2 obligationsFood and Drug Supervisory Agency
- Cosmetic Distribution LicenseIzin Edar Kosmetika4 requirements1 obligationFood and Drug Supervisory Agency
- Cosmetics Notification Standard Certificate KITSertifikat Standar Notifikasi Kosmetika KIT4 requirements1 obligationFood and Drug Supervisory Agency
Speak to Emerhub
Get your KBLI 47999 setup handled end-to-end.
Emerhub is a corporate-services provider in Indonesia. We handle PT PMA incorporation, licensing, tax registration and monthly compliance — so you focus on operating the business.