Perdagangan Eceran Melalui Media Untuk Barang Campuran Sebagaimana Tersebut Dalam 47911 S.D. 47913
Last updated · Sourced from OSS Indonesia
This group includes retail trade businesses of various types of mixed goods as mentioned in 47911 to 47913 through orders (letters, phone, or internet) and goods will be delivered to the buyer according to the desired items based on catalogs, advertisements, models, phone, radio, television, internet, mass media, and similar means.
Sector oversight by Ministry of Trade (Kemendag) / local governments; NIB is the only license needed and Emerhub files it for you.
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Most modern retail (supermarkets, department stores) is open to PMA above a minimum store-area threshold (typically 1,200 m² for hypermarkets, 400 m² for supermarkets).
Traditional retail and small-scale retail (kaki lima, los pasar) are reserved for SMEs.
Retail of alcoholic beverages is highly restricted and monitored separately.
Indonesia's BUPM (Investment Business Fields) regulation places this code into one of five tracks. The track determines whether a foreign investor (PMA) can operate in this activity at all, and under what conditions.
KBLI 47914 is not on Indonesia's closed, conditional, SME-reserved or partnership-required schedules. A foreign investor may incorporate a PT PMA with up to 100% foreign ownership and operate in this activity directly.
BKPM-reported foreign investment context for the broader sector this KBLI sits in. Data is aggregated at the major-sector level — BKPM does not publish per-5-digit-KBLI breakdowns publicly.
E-commerce (Tokopedia, Bukalapak, Shopee, Tiktok Shop) and modern-format retail (Ranch Market, Lotte Mart) drive most foreign-owned activity. Traditional and small-format retail remain reserved for Indonesian SMEs.
Current status, what each regulation actually requires for this activity, and how it ties to the PB UMKU sector permits below. Click through for the plain-English summary.
Archetypal businesses operating under this code. Use these to recognize whether your venture maps to KBLI 47914 as primary or secondary activity.
Real-world business archetypes — names omitted; profiles describe operational shape, not specific companies.
Foreign marketplaces enabling overseas merchants to sell to Indonesian consumers via integrated logistics and payment.
Emerhub is a corporate-services provider in Indonesia. We do the legal and regulatory legwork for foreign investors so you can focus on the business itself. Here's what the engagement looks like.
We confirm KBLI 47914 is the right primary code for your business, advise on secondary codes you may also need, and finalize the holding structure with you before any filing.
We draft the Articles of Association before a notary, register the entity with the Ministry of Law & Human Rights (Kemenkumham), and obtain the company's tax ID (NPWP). Under BKPM Reg. 5/2025, paid-up capital is IDR 2.5 billion (~USD 160K) — the cash actually deposited at incorporation. The IDR 10 billion+ figure many sources still cite is the total investment commitment per KBLI, realised over time via your LKPM reports.
Specific permits, application requirements and ongoing obligations vary by business scale and the sub-activity within this KBLI. We file these on your behalf — this section is for transparency on what we'll be handling. Switch between scales below; by default we show Large (the PMA scale).
Documents and capabilities you must demonstrate at registration
No specific application requirements at this scale.
Compliance and reporting duties throughout operation
The authority that issues the license depends on your situation.
| Authority | Applies when |
|---|---|
| Regent/Mayor | Regency/City |
| Minister/Head of Agency | All |
| Minister/Head of Agency | Foreign Investment |
| Governor | Special Capital Region of Jakarta Province |
PB UMKU permits sit on top of the main NIB and Sertifikat Standar — each is issued by a different ministry, and only when a specific operational activity is performed. This KBLI carries 9 candidate permits across 1 regulator; most operations only need a handful. Emerhub maps your operation to the exact set, files them, and tracks renewals.
BPOM (National Agency of Drug & Food Control). Applies to drugs, processed food, traditional medicine, cosmetics, and health supplements — produced, imported, repackaged, or distributed for human consumption. BPOM is the gating regulator; product registration is required before any commercial sale.
We file the OSS application with KBLI 47914 as your primary business activity, complete the risk-based assessment, and collect the NIB (Business Identification Number) for you — typically within hours of submission. You don't need to touch the OSS portal.
KBLI 47914 is Low risk under OSS RBA, so the NIB alone is sufficient to begin commercial operation — no additional Standard Certificate or Operating License is required from OSS. We confirm all secondary registrations (BPJS, tax payment setup, sector-specific notifications) are in place.
Post-launch we run your monthly tax filings, quarterly LKPM (Investment Activity Reports), annual general meeting (RUPS), and any sector-specific reporting. You get a single point of contact and a monthly compliance digest — no Indonesian-language paperwork on your desk.
Source: BKPM (2026-04-29). Updated quarterly.
View original on data.bkpm.go.id →Foreign D2C brands operating an Indonesia-localized online store with onshore fulfilment.
Vertical-focused online retailers — common foreign-investor pattern for branded apparel and electronics.
Online retail (PMSE — Penyelenggara Perdagangan Melalui Sistem Elektronik) requires Kominfo registration plus PMSE-specific compliance under Permendag 31/2023. Cross-border marketplaces face USD 100 minimum-import-value rule and "negative list" restrictions on certain product categories.
A plain-English explanation of this classification and the businesses it covers.
KBLI 47914 (Perdagangan Eceran Melalui Media Untuk Barang Campuran Sebagaimana Tersebut Dalam 47911 S.D. 47913) is the 5-digit Indonesian Standard Industrial Classification code for retail trade via media for mixed goods as classified in 47911 to 47913. It sits within Wholesale and Retail Trade; Repair and Maintenance of Cars and Motorcycles under the subgroup Retail trade through mail or internet orders. (major group 47) in the official KBLI 2020 taxonomy maintained by Statistics Indonesia (BPS).
Any Indonesian or foreign-owned entity that intends to operate in retail trade via media for mixed goods as classified in 47911 to 47913 as a primary or secondary business activity must select this code on its NIB (Business Identification Number). The selected code determines the licensing instruments required, the issuing authority, and the ongoing compliance obligations.
Indonesia's OSS Risk-Based Approach uses the KBLI code to determine three things: (1) whether foreign investment is permitted and at what cap, (2) the risk-based licensing instruments required, and (3) the authority that issues each instrument. Choosing the wrong code can delay or invalidate your license.
Indonesia's BPS published the new KBLI 2025 taxonomy in early 2025. OSS, BKPM and the operating ministries have not yet adopted it — KBLI 2020 remains the active standard for business registration. This is what's coming for this specific code.
KBLI 47914 does not carry the same number forward into KBLI 2025 — the activity has been reclassified, but the precise mapping isn't recorded in our database yet.
When OSS adopts KBLI 2025, we'll migrate your existing entity to the appropriate successor code as part of ongoing compliance — no action needed on your end now.
Talk to a specialistIndonesia's OSS Risk-Based Approach assigns a separate risk level for each of the four business scales. The licensing instruments required (NIB, Standard Certificate, Operating License) are determined by the risk level. Foreign-owned entities (PT PMA) must register at the Large scale, so the rightmost column applies to most foreign investors.
KBLI 47914 (Perdagangan Eceran Melalui Media Untuk Barang Campuran Sebagaimana Tersebut Dalam 47911 S.D. 47913) is the 5-digit Indonesian Standard Industrial Classification code for retail trade via media for mixed goods as classified in 47911 to 47913. It sits within the Wholesale and Retail Trade; Repair and Maintenance of Cars and Motorcycles category in the official KBLI 2020 taxonomy maintained by Badan Pusat Statistik (BPS).
Yes — KBLI 47914 is fully open to foreign investment. A PT PMA may operate with up to 100% foreign ownership, subject to BKPM Reg. 5/2025 capital requirements (IDR 2.5 billion paid-up + IDR 10 billion+ commitment per KBLI).
KBLI 47914's risk levels per business scale: Micro Low, Small Low, Medium Low, Large Low. Foreign-owned entities (PT PMA) must register at the Large scale.
NIB only at Large scale. KBLI 47914 is classified as Low risk in OSS RBA, so the Business Identification Number covers OSS-side operational licensing on its own. 9 sector-specific PB UMKU permits also apply depending on the exact activity. See the requirements summary at the top of the page.
BKPM Reg. 5/2025 default applies: IDR 2.5 billion paid-up capital at incorporation + IDR 10 billion+ total investment commitment per KBLI registered, realized over time and reported quarterly via LKPM.
PT PMA setup typically takes 4-8 weeks end-to-end: AHU registration, NIB via OSS, bank account opening. KBLI-specific licensing depends on the permit instrument required.
Not on the Tax Holiday or Tax Allowance priority lists. KBLI 47914 businesses pay the standard 22% PPh Badan; Super Tax Deduction (300% R&D / 200% vocational training) may still apply for qualifying expenses.
Authority depends on the investor profile. For PMA: Regent/Mayor. For domestic SME scale: typically Governor (for Provincial scope) or Regent/Mayor (Regency/City scope). Specific mapping is in §1 of this page.
Beyond the NIB, KBLI 47914 carries 9 PB UMKU permits across 1 sector regulator: Pharmaceuticals (9). Most operations only need 2-4 of these — the relevant set depends on which specific activities you actually perform; Emerhub maps the right subset before filing.
KBLIs in the same subgroup 4791: 47901 (Digital Intermediation Platform for Retail Trade); 47911 (Retail Trade via Media for Food, Beverages, Tobacco, Chemicals, Pharmaceuticals, Cosmetics, and Laboratory Equipment); 47912 (Retail Trade via Media for Textiles, Clothing, Footwear, and Personal Items); 47913 (Retail Trade Through Media for Household and Kitchen Equipment); 47919 (Retail Trade via Media for Various Other Goods). These are closely related activities — see the related-codes section below for full list.