KBLI 2020 · 5-digit class

20232Cosmetic Industry for Humans, Including Toothpaste

Last updated · Sourced from OSS Indonesia

This group includes the manufacturing of cosmetics for humans, such as facial makeup, fragrances or perfumes, hair care products (shampoos, curling and straightening treatments, etc.), nail care or manicure and pedicure products, skin care products (creams or lotions for sunburn prevention and creams or lotions for achieving a tanned appearance after sunbathing), body hygiene products (cosmetic soaps, bath soaps, antiseptic soaps, external intimate hygiene products, deodorants, bath salts, etc.), and shaving products. Decorative cosmetics such as facial makeup, eye makeup, fragrances or perfumes, nail makeup, and hair makeup including hair dyes are included. Also included are toothpaste and products for maintaining oral hygiene, including cosmetic teeth whitening products.

For foreign investors · KBLI 20232
Open · carve-outs

Open to PMA, with sub-activity carve-outs.

Operating license routes through Ministry of Industry (Kemenperin) / BPOM, not OSS — Emerhub handles the application end-to-end.

Foreign ownership
100% PMA
Sector regulator
Ministry of Industry (Kemenperin) / BPOM
Min. paid-up capital
IDR 2.5B paid-up · BKPM Reg. 5/2025
Issuing authority for PMA
Minister/Head of Agency
Ministry-issued
Risk + license type
High·NIB + Operating License (Izin)
Setup timeline
PT PMA 4–8 weeks; Emerhub files the Operating License (typically 2–6 months ministry review).

What's specific to this sector

  • 01

    Hazardous chemicals (B3) require KLHK environmental permits in addition to OSS.

  • 02

    Pharmaceutical manufacturing requires CPOB (Good Manufacturing Practice) certification from BPOM.

  • 03

    Most basic and intermediate chemicals are open to 100% PMA.

Get a verified setup plan for KBLI 20232Read the full regulatory profile

KBLI 20232 at a glance

KBLI code
20232
Taxonomy version
KBLI 2020
Activity (English)
Cosmetic Industry for Humans, Including Toothpaste
Activity (Indonesian)
Cosmetic Industry for Humans, Including Toothpaste
Category
Manufacturing Industry
Risk level (Large scale, PMA)
High
Foreign ownership status
Open with sub-activity carve-outs
Minimum capital (PT PMA)
IDR 2.5 billion paid-up + IDR 10 billion+ commitment per KBLI (BKPM Reg. 5/2025)
Primary licensing instrument
NIB
Issuing authority (PMA)
Minister/Head of Agency
Tax incentive eligibility
None recorded
Last verified
April 24, 2026
Source: OSS Indonesia + BPS Peraturan 7/2025 + BKPM
§ 01

Foreign investment rules

Indonesia's BUPM (Investment Business Fields) regulation places this code into one of five tracks. The track determines whether a foreign investor (PMA) can operate in this activity at all, and under what conditions.

Status · Open with carve-outs

Open to foreign investment, with carve-outs

KBLI 20232 is open as a class — a 100% foreign-owned PT PMA can be incorporated under this code — but Pres. Reg. 10/2021 carves out 1 specific sub-activity that are off-limits or restricted for foreign capital. The rest of the activity remains open to PMA. The carved-out items are listed below; any of them needs to be either avoided, served via an Indonesian operator, or structured around case-by-case.

Listed restrictions

Conditional sub-activities

1
  • Traditional cosmetic industry
    Domestic only
    100% Domestic capital
KBLI 20232 is open to 100% foreign ownership as a class — a PT PMA can be incorporated under this code. However, Pres. Reg. 10/2021 carves out the specific sub-activities listed above, which are either reserved for Indonesian capital, capped, or restricted to cooperatives/UMKM. A foreign investor may operate every other slice of this KBLI but must avoid (or partner around) those particular sub-activities. Talk to us about scoping your business plan to the open portion before incorporation.
§ 02

Halal certification

Indonesia requires BPJPH Halal certification for an expanding range of consumer-product categories. This KBLI's activities fall in scope — see what's required and when.

BPJPH certification required

Halal certification will be mandatory for cosmetics by Oct 2026.

Mandatory by October 2026

Under PP 39/2021, cosmetics, personal-care, and household-chemical products entering the Indonesian market must be Halal-certified by October 2026. Foreign-brand cosmetics need to be ready ahead of that — covering raw materials (including sourcing), formulation, manufacturing facilities, and packaging. Plan 4-6 months for the BPJPH process; we manage it end-to-end alongside BPOM cosmetic registration.

  • 01

    Audit & gap analysis

    Review your formulation, supply chain, and facility against BPJPH criteria. Identify ingredients or processes that need swapping.

  • 02

    LPH inspection

    An accredited Halal Inspection Body (LPPOM-MUI is the largest) audits the facility and reviews documentation.

  • 03

    BPJPH issuance

    The Halal certificate is issued under the BPJPH register and the Halal label can be applied to packaging.

Halal certification is a core Emerhub service. We've handled BPJPH projects for foreign-brand food, cosmetics, and pharma operators across Indonesia — including supply-chain re-sourcing where needed. Bundle it with your PT PMA setup and we coordinate both timelines.
Talk to a Halal advisor
§ 03

Regulations governing KBLI 20232

Indonesian regulations that explicitly reference or govern the activities classified under KBLI 20232. Click through for the plain-English summary and official source.

2 regulations linked

Sourced from the KBLI Directory regulations registry. Each linked regulation page includes the official Indonesian text link.

Browse the full regulations directory
§ 04

How we handle your KBLI 20232 setup

Emerhub is a corporate-services provider in Indonesia. We do the legal and regulatory legwork for foreign investors so you can focus on the business itself. Here's what the engagement looks like.

  1. 1

    Confirm the optimal structure for your business

    2–3 business days

    We confirm KBLI 20232 is the right primary code for your business, advise on secondary codes you may also need, and finalize the holding structure with you before any filing.

    What we need from you
    • Founders' passport copies and proof of residence
    • Intended share split and board composition
  2. 2

    Incorporate your PT PMA

    7–10 business days

    We draft the Articles of Association before a notary, register the entity with the Ministry of Law & Human Rights (Kemenkumham), and obtain the company's tax ID (NPWP). Under BKPM Reg. 5/2025, paid-up capital is IDR 2.5 billion (~USD 160K) — the cash actually deposited at incorporation. The IDR 10 billion+ figure many sources still cite is the total investment commitment per KBLI, realised over time via your LKPM reports.

    What we need from you
    • Powers of attorney (we prepare; you sign and notarize)
    • Director / commissioner appointment letters
    • Initial capital deposit confirmation
  3. 3

    We obtain your NIB

    1–2 business days

    We file the OSS application with KBLI 20232 as your primary business activity, complete the risk-based assessment, and collect the NIB (Business Identification Number) for you — typically within hours of submission. You don't need to touch the OSS portal.

    What we need from you
    • Office address (virtual office acceptable for many KBLIs; we can arrange one)
  4. 4

    Secure your full Operating License (Izin)

    7+ business days

    NIB is issued for the preparation stage. Commercial operation requires a full Operating License (Izin) issued by the competent ministry after a substantive review of the operator's capability, facility, and compliance. Operating with NIB alone exposes the entity to penalties, blacklisting, and contract invalidation. We prepare the application bundle, liaise with the competent ministry, and chase issuance through to the certificate. Statutory turnaround: 7 business days — real-world timing typically runs longer when site inspections or additional clarifications are requested.

    What we need from you
    • Technical documentation specific to your operation
    • Appointment of a Penanggung Jawab Teknis (PJT — technical responsible person)
  5. 5

    Hand-off to ongoing compliance

    Ongoing

    Post-launch we run your monthly tax filings, quarterly LKPM (Investment Activity Reports), annual general meeting (RUPS), and any sector-specific reporting. You get a single point of contact and a monthly compliance digest — no Indonesian-language paperwork on your desk.

Get an exact quote and timeline for KBLI 20232, scoped to your specific business plan.
Request a quote
§ 03

What is KBLI 20232?

A plain-English explanation of this classification and the businesses it covers.

KBLI 20232 is the 5-digit Indonesian Standard Industrial Classification code for cosmetic industry for humans, including toothpaste. It sits within Manufacturing Industry under the subgroup Soap and Detergent, Cleaning and Polishing Material Industry, Perfume and Cosmetic (major group 20) in the official KBLI 2020 taxonomy maintained by Statistics Indonesia (BPS).

This group includes the manufacturing of cosmetics for humans, such as facial makeup, fragrances or perfumes, hair care products (shampoos, curling and straightening treatments, etc.), nail care or manicure and pedicure products, skin care products (creams or lotions for sunburn prevention and creams or lotions for achieving a tanned appearance after sunbathing), body hygiene products (cosmetic soaps, bath soaps, antiseptic soaps, external intimate hygiene products, deodorants, bath salts, etc.), and shaving products. Decorative cosmetics such as facial makeup, eye makeup, fragrances or perfumes, nail makeup, and hair makeup including hair dyes are included. Also included are toothpaste and products for maintaining oral hygiene, including cosmetic teeth whitening products.

Who needs KBLI 20232?

Any Indonesian or foreign-owned entity that intends to operate in cosmetic industry for humans, including toothpaste as a primary or secondary business activity must select this code on its NIB (Business Identification Number). The selected code determines the licensing instruments required, the issuing authority, and the ongoing compliance obligations.

Why does the code matter?

Indonesia's OSS Risk-Based Approach uses the KBLI code to determine three things: (1) whether foreign investment is permitted and at what cap, (2) the risk-based licensing instruments required, and (3) the authority that issues each instrument. Choosing the wrong code can delay or invalidate your license.

§ 06

Under the upcoming KBLI 2025

Indonesia's BPS published the new KBLI 2025 taxonomy in early 2025. OSS, BKPM and the operating ministries have not yet adopted it — KBLI 2020 remains the active standard for business registration. This is what's coming for this specific code.

Carried forward into KBLI 2025

KBLI 20232 retains the same code number and scope in the new taxonomy. The activity description, hierarchy, and intended use of the code are preserved.

  • ·Continue using 20232 for current registrations under KBLI 2020.
  • ·When OSS adopts KBLI 2025 (timing not yet announced), no migration is required for this code.
  • ·Risk level, permits, and authority routing shown above remain in effect under both taxonomies.

When OSS adopts KBLI 2025, we'll migrate your existing entity to the appropriate successor code as part of ongoing compliance — no action needed on your end now.

Talk to a specialist
§ 02

Risk level by business scale

Indonesia's OSS Risk-Based Approach assigns a separate risk level for each of the four business scales. The licensing instruments required (NIB, Standard Certificate, Operating License) are determined by the risk level. Foreign-owned entities (PT PMA) must register at the Large scale, so the rightmost column applies to most foreign investors.

01

Micro

Usaha Mikro
≤ IDR 2 B turnover
High risk
NIB + full Operating License (Izin) before invoicing.
02

Small

Usaha Kecil
IDR 2 – 15 B
High risk
NIB + full Operating License (Izin) before invoicing.
03

Medium

Usaha Menengah
IDR 15 – 50 B
High risk
NIB + full Operating License (Izin) before invoicing.
04

Large

PMA scale
Usaha Besar
IDR > 50 B
High risk
NIB + full Operating License (Izin) before invoicing.
What does each risk level require to operate? ›
Low. NIB alone is sufficient for both preparation and commercial operation. Issued instantly via OSS.
Medium-Low. NIB enables preparation only. Commercial operation requires a self-declared Sertifikat Standar (Standard Certificate). Operating with NIB alone is not legally compliant.
Medium-High. NIB enables preparation only. Commercial operation requires a Sertifikat Standar verified by the competent ministry — typically with a site or document inspection.
High. NIB enables preparation only. Commercial operation requires a full Operating License (Izin) issued by the competent ministry after substantive review.
Beyond OSS, sector-specific permits commonly apply on top — e.g. SBU for construction, BPOM for food/cosmetics/medicines, OJK for financial services, IUP for mining, PSE for digital services. See the industry-specific guidance below for what applies to this KBLI.
§ 07

Licensing requirements in detail

Specific permits, application requirements and ongoing obligations vary by business scale and the sub-activity within this KBLI. We file these on your behalf — this section is for transparency on what we'll be handling. Switch between scales below; by default we show Large (the PMA scale).

What's required to operate
NIB
Preparation only — additional permit needed below
Operating License (Izin)
Important: NIB is issued for the preparation stage. Commercial operation requires a full Operating License (Izin) issued by the competent ministry after a substantive review of the operator's capability, facility, and compliance. Operating with NIB alone exposes the entity to penalties, blacklisting, and contract invalidation.
Processing time
7Days
Statutory turnaround

Application requirements

5

Documents and capabilities you must demonstrate at registration

  • 01Have a document outlining the plan for the type, specifications, quantity, and source of raw materials, as well as the source and amount/volume of energy and water needed to carry out industrial business activities for 1 (one) production cycle or for a duration of 6 (six) months ahead.
  • 02Possess documents in the form of: a. Machine specifications and/or equipment list b. Photos of machines/equipment c. Sales/rental agreement that proves: 1) Control (ownership/rental) of machines for producing pharmaceutical products and quality testing equipment 2) Compliance of installed production capacity with business data
  • 03Have a human resources organizational structure document that includes at least: a. Company leadership b. Production and/or quality control department c. Marketing department
  • 04Have flowchart documents for: a. Procurement, receipt, and storage of raw materials b. Production process c. Quality control process d. Packaging, storage, transportation, and distribution of production results
  • 05$46

Ongoing obligations

9

Compliance and reporting duties throughout operation

  • 01Have proof of submission of mandatory validated Industrial Data every 6 (six) months in accordance with the laws and regulations in the industrial sector.
  • 02Ensure the safety and security of equipment, processes, production results, storage, and transportation, in accordance with applicable laws and regulations.
  • 03Having a customer complaint/product service for: a. Adverse events b. Product quality that demonstrates a minimum service commitment to customers.
  • 04Possess periodic calibration documents for quality control equipment or periodic results from independent laboratory tests on the produced products.
  • 05Have a document in the form of a disaster evacuation SOP, including the arrangement of workplace safety signs.
  • 06Possess a Quality Management System certificate (ISO 9001).
  • 07Have a security and safety SOP for: a. Storage of raw materials in the form of chemicals b. Use of machinery/equipment, and c. Production processes
  • 08The use of raw materials must comply with the Indonesian cosmetics code or other specified standards.
  • 09Possess a document of the Technical Responsible Person Certificate for Cosmetic Industry.

Issuing authority

The authority that issues the license depends on your situation.

AuthorityApplies when
Minister/Head of AgencyAll of them
Minister/Head of AgencyForeign Investment
§ 04

Basic requirements (KKPR)

Class-level prerequisites that apply to every operator under this KBLI, independent of business scale. These commonly include minimum capital rules for PMA entities and spatial-planning (KKPR) conformance.

Mandatory before any license can be issued
  1. 01Traditional Cosmetics Industry, open to foreign capital of a maximum of 100% for investors from Japan, based on International Agreements.
  2. 02Traditional Cosmetic Industry Business Sector, is only open to 100% domestic capital, as regulated in Presidential Regulation no. 49 of 2021 concerning Amendments to Presidential Regulation No. 10 of 2021 concerning the Investment Business Sector.
§ 05

Auxiliary permits (PB UMKU)

This KBLI commonly carries 39 additional permits attached to specific operational activities. PB UMKU permits are issued separately from the main business license — Emerhub files only the ones relevant to your operation.

§ 08

Common questions about KBLI 20232

What is KBLI 20232?

KBLI 20232 (Cosmetic Industry for Humans, Including Toothpaste) is the 5-digit Indonesian Standard Industrial Classification code for cosmetic industry for humans, including toothpaste. It sits within the Manufacturing Industry category in the official KBLI 2020 taxonomy maintained by Badan Pusat Statistik (BPS).

Can foreign investors operate under KBLI 20232?

Yes, KBLI 20232 is open to PMA at the class level, but Pres. Reg. 10/2021 carves out specific sub-activities that are restricted. A foreign investor can operate the unrestricted slices subject to the same BKPM Reg. 5/2025 capital rules.

What is the risk level of KBLI 20232?

KBLI 20232's risk levels per business scale: Mikro High, Kecil High, Menengah High, Besar High. Foreign-owned entities (PT PMA) must register at the Large scale.

What licenses does KBLI 20232 require?

NIB only — KBLI 20232 is a low-risk activity in OSS RBA, so the Business Identification Number alone suffices for operational licensing.

What is the minimum capital for a PT PMA under KBLI 20232?

BKPM Reg. 5/2025 default applies: IDR 2.5 billion paid-up capital at incorporation + IDR 10 billion+ total investment commitment per KBLI registered, realized over time and reported quarterly via LKPM.

How long does it take to register a business under KBLI 20232?

PT PMA setup typically takes 4-8 weeks: AHU registration (1-2 weeks), NIB issuance via OSS (immediate to 1 week), bank account opening (2-4 weeks). The licensing cycle for KBLI 20232 specifically takes 7 days at the Large business scale.

Is KBLI 20232 eligible for Indonesian tax incentives?

Not on the Tax Holiday or Tax Allowance priority lists. KBLI 20232 businesses pay the standard 22% PPh Badan; Super Tax Deduction (300% R&D / 200% vocational training) may still apply for qualifying expenses.

Which authority issues the KBLI 20232 license?

Authority depends on the investor profile. For PMA: Minister/Head of Agency. For domestic SME scale: typically Governor (for Provincial scope) or Regent/Mayor (Regency/City scope). Specific mapping is in §1 of this page.

What other permits beyond the NIB does KBLI 20232 need?

Beyond the NIB, KBLI 20232 commonly requires: Approval for the Implementation of Quasi Drug Preclinical Testing, Approval for the Implementation of Cosmetic Clinical Trials, Standard Notification Certificate for Packaging Changes/Variations, Quasi Drug Re-registration Distribution License, Approval for Quasi Drug Advertising, +34 more. The auxiliary permits list (PB UMKU) shown on this page is the complete set OSS associates with this code.

What KBLI codes are similar to 20232?

KBLIs in the same subgroup 2023: 20231 (Soap and Household Cleaning Product Industry); 20233 (Cosmetic Industry for Animals); 20234 (Denture Adhesive Industry). These are closely related activities — see the related-codes section below for full list.

Emerhub advisor
Speak to Emerhub

Get your KBLI 20232 setup handled end-to-end.

Emerhub is a corporate-services provider in Indonesia. We handle PT PMA incorporation, licensing, tax registration and monthly compliance — so you focus on operating the business.
Get a quote for KBLI 20232