KBLI 20232 is open to PT PMA at the class level under BUPM. Some sub-activities are restricted to Indonesian capital or require partnerships — a foreign investor can operate the unrestricted slices. Confirm with our team to scope the open portion against your business plan.
OSS RBA classifies KBLI 20232 as High — NIB + Operating Licence (Izin) at Large scale. 20 PB UMKU sector-specific permits apply depending on the exact activity. Licensing instruments follow the standard ladder; no sector-regulator override is on file for this code.
Operating this code requires Indonesian-credentialed practitioners on staff (STPT / STR / SIPA / Penanggung Jawab Teknis depending on sub-activity). PT PMA can hold the corporate licence but cannot operate without Indonesian-citizen credential holders. Most foreign investors recruit Indonesian PJs on payroll, partner with existing operators, or pivot to an adjacent KBLI.
Worth confirming: Openness here is based on BUPM (Pres. Reg. 10/2021). Sector regulators (PSE/Kominfo for digital platforms, BPOM for food and cosmetics, OJK for financial, Kemenkes for healthcare, Permendag for retail, ESDM for energy) often add licensing and capital requirements on top — the practical answer depends on your business model. Talk to our team
Last updated · Sourced from OSS Indonesia
This group includes the manufacturing of cosmetics for humans, such as facial makeup, fragrances or perfumes, hair care products (shampoos, curling and straightening treatments, etc.), nail care or manicure and pedicure products, skin care products (creams or lotions for sunburn prevention and creams or lotions for achieving a tanned appearance after sunbathing), body hygiene products (cosmetic soaps, bath soaps, antiseptic soaps, external intimate hygiene products, deodorants, bath salts, etc.), and shaving products. Decorative cosmetics such as facial makeup, eye makeup, fragrances or perfumes, nail makeup, and hair makeup including hair dyes are included. Also included are toothpaste and products for maintaining oral hygiene, including cosmetic teeth whitening products.
Operating license routes through Ministry of Industry (Kemenperin) / BPOM, not OSS — Emerhub handles the application end-to-end.
Hazardous chemicals (B3) require KLHK environmental permits in addition to OSS.
Pharmaceutical manufacturing requires CPOB (Good Manufacturing Practice) certification from BPOM.
Most basic and intermediate chemicals are open to 100% PMA.
Indonesia's BUPM (Investment Business Fields) regulation places this code into one of five tracks. The track determines whether a foreign investor (PMA) can operate in this activity at all, and under what conditions.
KBLI 20232 is open as a class — a 100% foreign-owned PT PMA can be incorporated under this code — but Pres. Reg. 10/2021 carves out 1 specific sub-activity that are off-limits or restricted for foreign capital. The rest of the activity remains open to PMA. The carved-out items are listed below; any of them needs to be either avoided, served via an Indonesian operator, or structured around case-by-case.
Indonesia requires BPJPH Halal certification for an expanding range of consumer-product categories. This KBLI's activities fall in scope — see what's required and when.
Under PP 39/2021, cosmetics, personal-care, and household-chemical products entering the Indonesian market must be Halal-certified by October 2026. Foreign-brand cosmetics need to be ready ahead of that — covering raw materials (including sourcing), formulation, manufacturing facilities, and packaging. Plan 4-6 months for the BPJPH process; we manage it end-to-end alongside BPOM cosmetic registration.
Review your formulation, supply chain, and facility against BPJPH criteria. Identify ingredients or processes that need swapping.
An accredited Halal Inspection Body (LPPOM-MUI is the largest) audits the facility and reviews documentation.
The Halal certificate is issued under the BPJPH register and the Halal label can be applied to packaging.
Emerhub is a corporate-services provider in Indonesia. We do the legal and regulatory legwork for foreign investors so you can focus on the business itself. Here's what the engagement looks like.
Specific permits, application requirements and ongoing obligations vary by business scale and the sub-activity within this KBLI. We file these on your behalf — this section is for transparency on what we'll be handling. Switch between scales below; by default we show Large (the PMA scale).
Documents and capabilities you must demonstrate at registration
Compliance and reporting duties throughout operation
The authority that issues the license depends on your situation.
| Authority | Applies when |
|---|---|
| Minister/Head of Agency | All of them |
| Minister/Head of Agency | Foreign Investment |
PB UMKU permits sit on top of the main NIB and Sertifikat Standar — each is issued by a different ministry, and only when a specific operational activity is performed. This KBLI carries 20 candidate permits across 2 regulators; most operations only need a handful. Emerhub maps your operation to the exact set, files them, and tracks renewals.
BPOM (National Agency of Drug & Food Control). Applies to drugs, processed food, traditional medicine, cosmetics, and health supplements — produced, imported, repackaged, or distributed for human consumption. BPOM is the gating regulator; product registration is required before any commercial sale.
Ministry of Agriculture. Applies if you produce, import, distribute, or sell animal medicines, vaccines, or feed; if you breed livestock; or if you operate a veterinary practice. A "veterinary control number" (NKV) is the entry-point permit for animal-product processors.

We confirm KBLI 20232 is the right primary code for your business, advise on secondary codes you may also need, and finalize the holding structure with you before any filing.
We draft the Articles of Association before a notary, register the entity with the Ministry of Law & Human Rights (Kemenkumham), and obtain the company's tax ID (NPWP). Under BKPM Reg. 5/2025, paid-up capital is IDR 2.5 billion (~USD 160K) — the cash actually deposited at incorporation. The IDR 10 billion+ figure many sources still cite is the total investment commitment per KBLI, realised over time via your LKPM reports.
We file the OSS application with KBLI 20232 as your primary business activity, complete the risk-based assessment, and collect the NIB (Business Identification Number) for you — typically within hours of submission. You don't need to touch the OSS portal.
NIB is issued for the preparation stage. Commercial operation requires a full Operating License (Izin) issued by the competent ministry after a substantive review of the operator's capability, facility, and compliance. Operating with NIB alone exposes the entity to penalties, blacklisting, and contract invalidation. We prepare the application bundle, liaise with the competent ministry, and chase issuance through to the certificate. Statutory turnaround: 7 business days — real-world timing typically runs longer when site inspections or additional clarifications are requested.
Post-launch we run your monthly tax filings, quarterly LKPM (Investment Activity Reports), annual general meeting (RUPS), and any sector-specific reporting. You get a single point of contact and a monthly compliance digest — no Indonesian-language paperwork on your desk.
Class-level prerequisites that apply to every operator under this KBLI, independent of business scale. These commonly include minimum capital rules for PMA entities and spatial-planning (KKPR) conformance.
Current status, what each regulation actually requires for this activity, and how it ties to the PB UMKU sector permits below. Click through for the plain-English summary.
› Cosmetic manufacturing — priority sector
› Cosmetics — halal mandatory by Oct 2026
› Cosmetics — Phase 2 mandatory halal certification (Oct 2026 deadline)
› This code pertains to cosmetics that must meet halal standards as mandated by the regulation.
A plain-English explanation of this classification and the businesses it covers.
KBLI 20232 is the 5-digit Indonesian Standard Industrial Classification code for cosmetic industry for humans, including toothpaste. It sits within Manufacturing Industry under the subgroup Soap and Detergent, Cleaning and Polishing Material Industry, Perfume and Cosmetic (major group 20) in the official KBLI 2020 taxonomy maintained by Statistics Indonesia (BPS).
Any Indonesian or foreign-owned entity that intends to operate in cosmetic industry for humans, including toothpaste as a primary or secondary business activity must select this code on its NIB (Business Identification Number). The selected code determines the licensing instruments required, the issuing authority, and the ongoing compliance obligations.
Indonesia's OSS Risk-Based Approach uses the KBLI code to determine three things: (1) whether foreign investment is permitted and at what cap, (2) the risk-based licensing instruments required, and (3) the authority that issues each instrument. Choosing the wrong code can delay or invalidate your license.
Indonesia's BPS published the new KBLI 2025 taxonomy in early 2025. OSS, BKPM and the operating ministries have not yet adopted it — KBLI 2020 remains the active standard for business registration. This is what's coming for this specific code.
KBLI 20232 retains the same code number and scope in the new taxonomy. The activity description, hierarchy, and intended use of the code are preserved.
When OSS adopts KBLI 2025, we'll migrate your existing entity to the appropriate successor code as part of ongoing compliance — no action needed on your end now.
Talk to a specialistIndonesia's OSS Risk-Based Approach assigns a separate risk level for each of the four business scales. The licensing instruments required (NIB, Standard Certificate, Operating License) are determined by the risk level. Foreign-owned entities (PT PMA) must register at the Large scale, so the rightmost column applies to most foreign investors.
KBLI 20232 (Cosmetic Industry for Humans, Including Toothpaste) is the 5-digit Indonesian Standard Industrial Classification code for cosmetic industry for humans, including toothpaste. It sits within the Manufacturing Industry category in the official KBLI 2020 taxonomy maintained by Badan Pusat Statistik (BPS).
KBLI 20232 is open to PT PMA at the class level under BUPM, but Pres. Reg. 10/2021 carves out specific sub-activities that are restricted to Indonesian capital, capped, or reserved for cooperatives/UMKM. A foreign investor can operate the unrestricted slices; sector regulators (BPOM, OJK, Kemenkes, Permendag, ESDM) commonly add their own requirements on top depending on the activity mix. Talk to our team to scope your business plan to the open portion.
KBLI 20232's risk levels per business scale: Micro High, Small High, Medium High, Large High. Foreign-owned entities (PT PMA) must register at the Large scale.
NIB + Operating Licence (Izin). KBLI 20232 is High risk at Large scale, so the Operating Licence requires substantive sector-regulator approval before the business can operate. Expect a multi-month review with technical submissions. On top of that, halal certification from BPJPH is mandatory under UU 33/2014 (Mandatory by October 2026). Emerhub files the BPJPH application and coordinates the LPH audit on your behalf. 20 sector-specific PB UMKU permits also apply depending on the exact activity. See the requirements summary at the top of the page. Plus 2 basic requirements (KKPR) at the class level.
BKPM Reg. 5/2025's default floor is IDR 2.5 billion paid-up capital at incorporation + IDR 10 billion+ total investment commitment per KBLI registered (realised over time and reported quarterly via LKPM). Sector regulators (OJK for financial, ESDM for energy, Kemenkes for healthcare, BPOM for food and cosmetics, Permendag for retail, Kominfo for digital platforms) often set higher minimums for specific activities — the binding figure depends on what you actually plan to operate, so confirm with our team before committing capital.
PT PMA setup typically takes 4-8 weeks: AHU registration (1-2 weeks), NIB issuance via OSS (immediate to 1 week), bank account opening (2-4 weeks). The licensing cycle for KBLI 20232 specifically takes 7 days at the Large business scale.
Not on the Tax Holiday or Tax Allowance priority lists. KBLI 20232 businesses pay the standard 22% PPh Badan; Super Tax Deduction (300% R&D / 200% vocational training) may still apply for qualifying expenses.
Authority depends on the investor profile. For PMA: Minister/Head of Agency. For domestic SME scale: typically Governor (for Provincial scope) or Regent/Mayor (Regency/City scope). Specific mapping is in §1 of this page.
Beyond the NIB, KBLI 20232 carries 20 PB UMKU permits across 2 sector regulators: Pharmaceuticals (19), Veterinary & Animal Medicine (1). Most operations only need 2-4 of these — the relevant set depends on which specific activities you actually perform; Emerhub maps the right subset before filing.
KBLIs in the same subgroup 2023: 20231 (Soap and Household Cleaning Product Industry); 20233 (Cosmetic Industry for Animals); 20234 (Denture Adhesive Industry). These are closely related activities — see the related-codes section below for full list.